June 11, 2013

Anyone Up for a Cardboard Challenge ala Caine's Arcade?


I attended Kamehameha's Kukulu Kaiaulu 2013 conference last week.  Imagine: Building Global Communities was the theme. Boy, did it start off with a bang!

The opening keynote was indeed about imagination and building global communities. Filmmaker Nirvan Mullick spoke about his creation: Caine's Arcade. The video tugged at my heart and later I watched it a second, and then a third time, and showed it to my family. So powerful.

The video was posted on April 9, 2012, and it went viral. ... See what you think (even if you're one of the millions who already viewed it, I know you won't mind watching it again).


...It fueled a world-wide movement!

Long story short:

The filmmaker set up a college scholarship fund for Caine with a goal of $25,000. The fund is now up to $233,000+ as of the publishing of this post, with matching funds from the Goldhirsch Foundation.

The video spawned the Imagination Foundation.

'For every $1 donated by the public to “Caine’s Scholarship Fund,” the Goldhirsh Foundation will donate $1 toward establishing the Imagination Foundation to support other amazing kids!'

Check out the articles galore after the video went viral, as documented in Caine's Arcade's Press page. Amazingly, this press page covers over 6 dozen high-profile articles in a very short 2-1/2 month period.

And there's a Facebook page (which I Liked).

Here's Part 2, posted on September 12, 2012, titled Caine's Arcade 2: From a Movie to a Movement. Another heart filler.



The Imagination Foundation holds an annual Cardboard Challenge for kids, wherein kids create amazing things out of cardboard. Last year, there were 270 events in 40 countries. How many events in how many countries will there be this year?

The goal is to 'engage 1 million kids in 70 countries in creative play'. Here's how to get involved.

The Cardboard Challenge will take place on October 5, 2013. Find out about hosting a Challenge here. The event could range from a classroom project to a large community event.

... I wonder if any Maui people would be interested in hosting a challenge. In fact, I'm thinking that since the world-wide Challenge takes place during our Maui Fair, it would be a grand event to offer for our children, one that celebrates their creativity. :)

One of the coolest things about this project is that the creations are from recycled materials. Cost? Practically nothing. Isn't that wonderful?

Any takers?

[Update 08/15/13: Our school's student recycling group is planning a Cardboard Challenge!]

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P. S. I got up the nerve to introduce myself to Nirvan after the presentation. Do I look as starstruck as I felt?
Nirvan Mullick, director of Caine's Arcade, Parts 1 and 2

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@mauilibrarian2 
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Cross-posted in my personal blog Celebrate Maui.